01.23.07
Yellow Pages goes Mobile
Just got this release off the wire from AT&T
YELLOWPAGES.COM http://www.yellowpages.com/ a subsidiary of AT&T Inc. announced today that local search has become easier for wireless customers of the new AT&T. Through YELLOWPAGES.COM local search enhancements, AT&T wireless customers can now conduct simple, streamlined lookups through a revamped single search box on MEdia(TM) Net and experience an improved user interface optimized for mobile search.Through enhancements to MEdia Net, a single search box now differentiates popular searches for local information from general Internet searches. For example, a user who types “pizza” into the search box with a geographic area, determined by the user’s default ZIP code or a ZIP code he or she enters, would receive listings provided by YELLOWPAGES.COM for local pizza places as opposed to a broad listing of everything related to pizza that would likely result from a traditional search engine service. The YELLOWPAGES.COM Network received more than one billion searches in 2006.ATT is the largest wireless carrier in the United States, serving 58.7 million customers. The company recently launched a multifaceted campaign to transition the Cingular brand to AT&T to further strengthen the most recognized name in communications around the world and reflect the strategic transformation under way at AT&T This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss